Advertising Design Brief

Design brief for print and digital advertising assets.

Basics

Company name * Short answer preferred.

Contact person name * Short answer preferred.

Job title Short answer preferred.

Email * Example: name@company.com

Phone/WhatsApp * Example: +201234567890

Website or social links Example: https://your-link.com

Primary market *

Short answer preferred.

Design language *

Arabic English Both

Short answer preferred.

Objective & Audience

Goal *

Increase sales Promotional campaign Product launch Company introduction Event Educational info Other

Short answer preferred.

Target audience Short answer preferred.

Sizes & Print/Digital Specs

Print, digital, or both? *

Print Digital Both

Short answer preferred.

Required sizes * Short answer preferred.

Print material/paper/finish Short answer preferred.

Print finishing

Die-cut Fold Lamination Spot UV Other

Short answer preferred.

Digital sizes Short answer preferred.

References & Competitors

Reference you like #1 - Link Example: https://your-link.com

Reference you like #1 - Why Short answer preferred.

Reference you like #2 - Link Example: https://your-link.com

Reference you like #2 - Why Short answer preferred.

Reference you like #3 - Link Example: https://your-link.com

Reference you like #3 - Why Short answer preferred.

Reference you dislike #1 - Link Example: https://your-link.com

Reference you dislike #1 - Why Short answer preferred.

Reference you dislike #2 - Link Example: https://your-link.com

Reference you dislike #2 - Why Short answer preferred.

Competitor/peer brand #1 Short answer preferred.

Competitor/peer brand #2 Short answer preferred.

Competitor/peer brand #3 Short answer preferred.

Deliverables & File Formats

Output formats *

Print-ready PDF Screen PDF JPG PNG Source files (AI/PSD)

Short answer preferred.

Do you need editable source files?

Yes No Not sure

Short answer preferred.

Multiple languages/versions needed? Short answer preferred.

Timeline & Approvals

Deadline * Short answer preferred.

Expected revision rounds *

Short answer preferred.

Approver name * Short answer preferred.

Approval method

Short answer preferred.

Approval SLA

Short answer preferred.

Uploads

Upload: logo/brand assets Short answer preferred.

Upload: copy/content Short answer preferred.

Upload: product images Short answer preferred.

Upload: existing files to edit Short answer preferred.

Assets folder link Example: https://your-link.com

Additional notes Short answer preferred.

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Advertising Design Brief

Basics

What do you need designed?

Objective & Audience

Content to include

Sizes & Print/Digital Specs

Brand Guidelines & Style

References & Competitors

Deliverables & File Formats

Timeline & Approvals

Uploads