Advertising Design Brief
Design brief for print and digital advertising assets.
Start Form
Basics
Company name
*
Short answer preferred.
Contact person name
*
Short answer preferred.
Job title
Short answer preferred.
Email
*
Example: name@company.com
Phone/WhatsApp
*
Example: +201234567890
Website or social links
Example: https://your-link.com
Primary market
*
Select...
EG
KSA
UAE
GCC
Global
Other
Short answer preferred.
Design language
*
Arabic
English
Both
Short answer preferred.
Next
What do you need designed?
Deliverable type(s)
*
Packaging
Label or sticker
Flyer
Poster
Catalog
Brochure
Company profile
Annual report
Billboard
Roll-up
Presentation deck
Magazine layout
Other
Short answer preferred.
Quantity (pieces/pages)
*
Short answer preferred.
New design or edit?
New
Edit
Short answer preferred.
Back
Next
Objective & Audience
Goal
*
Increase sales
Promotional campaign
Product launch
Company introduction
Event
Educational info
Other
Short answer preferred.
Target audience
Short answer preferred.
Back
Next
Content to include
Is copy/content ready?
*
Ready
Partial
Not ready
Short answer preferred.
If ready: upload/share content link
Example: https://your-link.com
Must-include elements
Logo
Tagline
Headline
Description
Price
Barcode
QR
Contacts
Terms
Icons
Certifications
Short answer preferred.
Legal/mandatory text
Short answer preferred.
Back
Next
Sizes & Print/Digital Specs
Print, digital, or both?
*
Print
Digital
Both
Short answer preferred.
Required sizes
*
Short answer preferred.
Print material/paper/finish
Short answer preferred.
Print finishing
Die-cut
Fold
Lamination
Spot UV
Other
Short answer preferred.
Digital sizes
Short answer preferred.
Back
Next
Brand Guidelines & Style
Do you have brand guidelines?
*
Yes
No
Not sure
Short answer preferred.
Preferred/approved colors
Short answer preferred.
Preferred design style
Minimal
Modern
Premium
Corporate
Bold
Youthful
Clean
Info-heavy
Other
Short answer preferred.
Things to avoid
Short answer preferred.
Back
Next
References & Competitors
Reference you like #1 - Link
Example: https://your-link.com
Reference you like #1 - Why
Short answer preferred.
Reference you like #2 - Link
Example: https://your-link.com
Reference you like #2 - Why
Short answer preferred.
Reference you like #3 - Link
Example: https://your-link.com
Reference you like #3 - Why
Short answer preferred.
Reference you dislike #1 - Link
Example: https://your-link.com
Reference you dislike #1 - Why
Short answer preferred.
Reference you dislike #2 - Link
Example: https://your-link.com
Reference you dislike #2 - Why
Short answer preferred.
Competitor/peer brand #1
Short answer preferred.
Competitor/peer brand #2
Short answer preferred.
Competitor/peer brand #3
Short answer preferred.
Back
Next
Deliverables & File Formats
Output formats
*
Print-ready PDF
Screen PDF
JPG
PNG
Source files (AI/PSD)
Short answer preferred.
Do you need editable source files?
Yes
No
Not sure
Short answer preferred.
Multiple languages/versions needed?
Short answer preferred.
Back
Next
Timeline & Approvals
Deadline
*
Short answer preferred.
Expected revision rounds
*
Select...
1
2
3
As per contract
Short answer preferred.
Approver name
*
Short answer preferred.
Approval method
Select...
WhatsApp
Email
Trello
ClickUp
Zoho
Other
Short answer preferred.
Approval SLA
Select...
24h
48h
72h
1 week
Short answer preferred.
Back
Next
Uploads
Upload: logo/brand assets
Short answer preferred.
Upload: copy/content
Short answer preferred.
Upload: product images
Short answer preferred.
Upload: existing files to edit
Short answer preferred.
Assets folder link
Example: https://your-link.com
Additional notes
Short answer preferred.
Back
Submit
Save & Continue Later
Submitting your response...