Digital Marketing Brief
Strategy, performance, and social content brief.
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Basics
Company name
*
Short answer preferred.
Contact person name
*
Short answer preferred.
Job title
Short answer preferred.
Email
*
Example: name@company.com
Phone/WhatsApp
*
Example: +201234567890
Website URL
Example: https://your-link.com
Primary market
*
Select...
EG
KSA
UAE
GCC
Global
Other
Short answer preferred.
Preferred language
*
Select...
Arabic
English
Both
Short answer preferred.
Next
Objectives & Audience
Primary objective
*
Leads
Sales
Awareness
Website traffic
App installs
Store visits
Retention
Other
Short answer preferred.
Secondary objectives
Leads
Sales
Awareness
Website traffic
App installs
Store visits
Retention
Other
Short answer preferred.
Key KPIs
*
Lead volume
CPL
Revenue
ROAS
Website traffic
Conversion rate
AOV
Not sure
Short answer preferred.
Numeric targets
Short answer preferred.
Target timeframe
Select...
30 days
90 days
6 months
12 months
Short answer preferred.
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Next
Offer & Audience
What do you sell? (2 lines)
*
Short answer preferred.
Top offer #1 - Offer name
*
Short answer preferred.
Top offer #1 - Price/range
*
Short answer preferred.
Top offer #1 - Margin (optional)
Short answer preferred.
Top offer #2 - Offer name
*
Short answer preferred.
Top offer #2 - Price/range
*
Short answer preferred.
Top offer #2 - Margin (optional)
Short answer preferred.
Top offer #3 - Offer name
*
Short answer preferred.
Top offer #3 - Price/range
*
Short answer preferred.
Top offer #3 - Margin (optional)
Short answer preferred.
Primary audience segments
*
Individuals
Small business
Mid-market
Enterprise
Government
Other
Short answer preferred.
Target locations
*
Short answer preferred.
Value/strength points
Short answer preferred.
Common objections
Short answer preferred.
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Next
Channels (Current & Target)
Channels to work on
*
Meta
Google Ads
TikTok
Snapchat
SEO
Email
LinkedIn
Other
Short answer preferred.
Are you running campaigns now?
Yes
No
Not sure
Short answer preferred.
If yes: average monthly ad spend
Select...
Under 1k
1–3k
3–7k
7–15k
15k+
Short answer preferred.
Landing page #1 - URL
Example: https://your-link.com
Landing page #1 - Page goal
Short answer preferred.
Landing page #2 - URL
Example: https://your-link.com
Landing page #2 - Page goal
Short answer preferred.
Landing page #3 - URL
Example: https://your-link.com
Landing page #3 - Page goal
Short answer preferred.
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Next
Funnel & Conversion Flow
Primary funnel focus
*
Awareness
Consideration
Conversion
Retargeting
Retention
Short answer preferred.
Main conversion method
*
Website form
WhatsApp
Phone call
Store
App
Other
Short answer preferred.
Typical customer journey steps (max 6)
Short answer preferred.
Do you have a sales team/call center?
Yes
No
Partially
Short answer preferred.
Average response time
Select...
Immediate
Within 1 hour
Within 1 day
Not sure
Short answer preferred.
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Next
Offers & Seasonality
Do you currently have active offers?
*
Yes
No
Short answer preferred.
Offer types
% discount
Bundle
Seasonal
Free shipping
Promo codes
Free trial
Other
Short answer preferred.
Peak seasons
January
February
March
April
May
June
July
August
September
October
November
December
Short answer preferred.
Policies/constraints (returns, warranty, terms)
Short answer preferred.
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Next
Tracking & Technical Readiness
Tracking in place
*
GA4
GTM
Meta Pixel
TikTok Pixel
Snap Pixel
None
Not sure
Short answer preferred.
Access to tools
GA4
GTM
Search Console
Meta Business Manager
Ad accounts
Other
Short answer preferred.
Lead management setup
CRM
Sheets
WhatsApp only
Not sure
Short answer preferred.
Conversion events defined?
Yes
No
Not sure
Short answer preferred.
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Next
Social & Content
Content platforms
*
Instagram
TikTok
LinkedIn
Facebook
Snapchat
YouTube
X
Other
Short answer preferred.
Content goals
*
Awareness
Engagement
Leads
Sales
Trust building
Recruitment
Short answer preferred.
Content pillars (max 5)
*
Educational
Entertainment
Brand story
Offers
Testimonials
Behind the scenes
Select up to 5 options.
Expected monthly output
Select...
8–12
12–20
20–30
Not sure
Short answer preferred.
Content language
Arabic
English
Both
Short answer preferred.
Tone of voice
Select...
Formal
Semi-formal
Casual
Short answer preferred.
Content example #1 - Link
Example: https://your-link.com
Content example #1 - Why
Short answer preferred.
Content example #2 - Link
Example: https://your-link.com
Content example #2 - Why
Short answer preferred.
Content example #3 - Link
Example: https://your-link.com
Content example #3 - Why
Short answer preferred.
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Next
Guidelines, Do/Don't, Approvals
Do/Do not restrictions
*
Short answer preferred.
Legal/regulatory requirements?
Yes
No
Not sure
Short answer preferred.
Approver name
*
Short answer preferred.
Approval method
Select...
WhatsApp
Email
Trello
ClickUp
Zoho
Other
Short answer preferred.
Approval SLA
Select...
24h
48h
72h
1 week
Short answer preferred.
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Next
Assets & Links
Assets folder link
*
Example: https://your-link.com
Upload files
Short answer preferred.
Current social links
Short answer preferred.
Additional notes
Short answer preferred.
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