E-commerce Brief
E-commerce store and operations brief.
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Basics
Company name
*
Short answer preferred.
Contact person name
*
Short answer preferred.
Job title
Short answer preferred.
Email
*
Example: name@company.com
Phone/WhatsApp
*
Example: +201234567890
Current store link
Example: https://your-link.com
Primary market
*
Select...
EG
KSA
UAE
GCC
Global
Other
Short answer preferred.
Store language
*
Arabic
English
Both
Short answer preferred.
Next
Goals & Catalog
Primary goals
*
Launch new store
Improve existing store
Increase conversion
Expand shipping
Improve UX
Integrate systems
Other
Short answer preferred.
Store new or existing?
*
New
Existing
Short answer preferred.
If existing: current platform
Short answer preferred.
Top 3 current issues
Short answer preferred.
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Next
Products & Catalog
Approx. number of products
*
Select...
<50
50–200
200–1000
1000+
Not sure
Short answer preferred.
Number of main categories
*
Short answer preferred.
Product variants?
Yes
No
Short answer preferred.
Catalog files available?
Yes
No
Partially
Short answer preferred.
If yes: upload catalog
Short answer preferred.
Need automated import from another system?
Yes
No
Not sure
Short answer preferred.
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Next
Pricing, Offers, Taxes
Primary currency
*
Select...
EGP
SAR
AED
USD
EUR
Other
Short answer preferred.
Prices include VAT?
Yes
No
Not sure
Short answer preferred.
Discount codes/coupons?
Yes
No
Short answer preferred.
Offer types
% off
Fixed amount
Bundles
BOGO
Seasonal
Loyalty points
Other
Short answer preferred.
Return/exchange policy
Short answer preferred.
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Next
Payments
Payment methods
*
Cash on delivery
Cards
Bank transfer
Wallets
Installments
Other
Short answer preferred.
Preferred payment gateways
Short answer preferred.
Tax invoices / invoice numbering needed?
Yes
No
Not sure
Short answer preferred.
Accounting integration needed?
Yes
No
Not sure
Short answer preferred.
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Next
Shipping & Delivery
Shipping coverage
*
Single city
Nationwide
GCC
International
Short answer preferred.
Preferred couriers
Short answer preferred.
Shipping pricing model
Flat
By zone
By weight
Both
Not sure
Short answer preferred.
Shipment tracking & customer notifications?
Yes
No
Not sure
Short answer preferred.
Same-day delivery?
Yes
No
Short answer preferred.
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Next
Inventory & Orders
Current inventory management
*
Manual
Inventory system
POS
Not sure
Short answer preferred.
Multiple warehouses/branches?
Yes
No
Short answer preferred.
Low-stock alerts needed?
Yes
No
Not sure
Short answer preferred.
Returns management in system?
Yes
No
Not sure
Short answer preferred.
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Next
UX & Pages
Required pages
*
Home
Product
Category
Cart
Checkout
Account
Order tracking
Shipping policy
Privacy policy
Contact
Other
Short answer preferred.
Advanced search & filters?
Yes
No
Not sure
Short answer preferred.
Wishlist/compare?
Wishlist
Compare
Short answer preferred.
Store you like #1 - Link
Example: https://your-link.com
Store you like #1 - Why
Short answer preferred.
Store you like #2 - Link
Example: https://your-link.com
Store you like #2 - Why
Short answer preferred.
Store you like #3 - Link
Example: https://your-link.com
Store you like #3 - Why
Short answer preferred.
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Next
Integrations & Marketing Setup
Analytics/tracking
*
GA4
GTM
Meta Pixel
TikTok Pixel
Snap Pixel
Other
Short answer preferred.
CRM integration?
Yes
No
Not sure
Short answer preferred.
ERP/accounting integration?
Yes
No
Not sure
Short answer preferred.
Messaging integration?
Email
SMS
WhatsApp
Other
Short answer preferred.
SEO setup needed?
Yes
No
Not sure
Short answer preferred.
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Next
Platform & Technical Requirements
Preferred platform
*
Shopify
WooCommerce
Magento
Custom
Not sure
Short answer preferred.
Domain/hosting status
Have both
Need both
Not sure
Short answer preferred.
Security/compliance needs
Encryption
Fine-grained roles
Activity logs
Data privacy
Other
Short answer preferred.
Admin panel/CMS required?
Yes
No
Not sure
Short answer preferred.
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Next
Content & Brand Assets
Is content ready?
*
Ready
Partial
Not ready
Short answer preferred.
Are product photos ready?
Ready
Partial
Not ready
Short answer preferred.
Brand identity/guidelines available?
Yes
No
Not sure
Short answer preferred.
Assets folder link
Example: https://your-link.com
Upload brand/catalog files
Short answer preferred.
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Next
Timeline, Budget, Approvals
Target launch timeline
*
Select...
ASAP
2–4 weeks
1–3 months
3+ months
Not sure
Short answer preferred.
Budget range
*
Select...
Under 1k
1–3k
3–7k
7–15k
15k+
Short answer preferred.
Approver name
*
Short answer preferred.
Approval method
Select...
WhatsApp
Email
Trello
ClickUp
Zoho
Other
Short answer preferred.
Approval SLA
Select...
24h
48h
72h
1 week
Short answer preferred.
Additional notes
Short answer preferred.
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