Brand Audit
Client brand audit and market positioning intake.
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Basics
Company Name
*
Short answer preferred.
Contact Person Name
*
Short answer preferred.
Job Title
*
Short answer preferred.
Email
*
Example: name@company.com
Phone / WhatsApp
*
Example: +201234567890
Website URL
Example: https://your-link.com
Primary Market
*
Select...
Egypt
Saudi Arabia
UAE
GCC
Global
Other
Short answer preferred.
Preferred Communication Language
*
Select...
Arabic
English
Both
Short answer preferred.
Next
Business & Offer
Industry
*
Select...
Retail
F&B
Real Estate
Healthcare
Education
IT
Finance
Manufacturing
Services
Other
Short answer preferred.
Year Founded
Short answer preferred.
Business Summary (2 lines)
*
Short answer preferred.
Top Product/Service #1 - Name
*
Short answer preferred.
Top Product/Service #1 - Short description
*
Short answer preferred.
Top Product/Service #1 - Starting price
Short answer preferred.
Top Product/Service #2 - Name
*
Short answer preferred.
Top Product/Service #2 - Short description
*
Short answer preferred.
Top Product/Service #2 - Starting price
Short answer preferred.
Top Product/Service #3 - Name
*
Short answer preferred.
Top Product/Service #3 - Short description
*
Short answer preferred.
Top Product/Service #3 - Starting price
Short answer preferred.
Do you have physical locations?
Yes
No
Short answer preferred.
Location #1 - City
Short answer preferred.
Location #1 - Area
Short answer preferred.
Location #1 - Google Maps link
Example: https://your-link.com
Location #2 - City
Short answer preferred.
Location #2 - Area
Short answer preferred.
Location #2 - Google Maps link
Example: https://your-link.com
Location #3 - City
Short answer preferred.
Location #3 - Area
Short answer preferred.
Location #3 - Google Maps link
Example: https://your-link.com
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Next
Audience & Positioning
Customer Type
*
B2B
B2C
Both
Short answer preferred.
Primary Customer Segments
*
Individuals
Small business
Mid-market
Enterprise
Government
Other
Short answer preferred.
Ideal Customer (short)
*
Short answer preferred.
Top 3 Customer Pain Points
*
Short answer preferred.
Why customers choose you
*
Short answer preferred.
Brand Personality (max 3)
Formal
Friendly
Premium
Youthful
Practical
Innovative
Bold
Minimal
Techy
Select up to 3 options.
Tone of voice
Select...
Formal
Semi-formal
Casual
Short answer preferred.
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Next
Goals & Current Situation
Primary goal right now
*
Awareness
Leads
Sales
Website traffic
Store visits
App installs
Recruitment
Other
Short answer preferred.
Secondary goals
Awareness
Leads
Sales
Website traffic
Store visits
App installs
Recruitment
Other
Short answer preferred.
How do you measure success today?
*
Sales
Leads
Website traffic
Engagement
Footfall
App installs
Not sure
Short answer preferred.
Do you have an existing brand identity?
Yes
Partially
No
Short answer preferred.
Biggest challenge right now
Short answer preferred.
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Next
Competitors & References
Top Competitor #1 - Name
*
Short answer preferred.
Top Competitor #1 - Website/Social link
*
Example: https://your-link.com
Top Competitor #2 - Name
Short answer preferred.
Top Competitor #2 - Website/Social link
Example: https://your-link.com
Top Competitor #3 - Name
Short answer preferred.
Top Competitor #3 - Website/Social link
Example: https://your-link.com
Top Competitor #4 - Name
Short answer preferred.
Top Competitor #4 - Website/Social link
Example: https://your-link.com
Top Competitor #5 - Name
Short answer preferred.
Top Competitor #5 - Website/Social link
Example: https://your-link.com
What do they do better than you?
Pricing
Quality
Speed
Brand image
Distribution
Content
Ads
Customer service
Other
Short answer preferred.
Competitor advantage comment (optional)
Short answer preferred.
Brand you like #1 - Name
Short answer preferred.
Brand you like #1 - Link
Example: https://your-link.com
Brand you like #1 - Why you like it
Short answer preferred.
Brand you like #2 - Name
Short answer preferred.
Brand you like #2 - Link
Example: https://your-link.com
Brand you like #2 - Why you like it
Short answer preferred.
Brand you like #3 - Name
Short answer preferred.
Brand you like #3 - Link
Example: https://your-link.com
Brand you like #3 - Why you like it
Short answer preferred.
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Next
Customer Journey
How do people usually discover you?
*
Google/Search
Social media
Ads
Referrals
Offline
Marketplaces
Influencers
Other
Short answer preferred.
How do they usually contact you?
*
WhatsApp
Phone
Instagram DM
Website form
Email
In-store
Other
Short answer preferred.
Typical steps from interest to purchase (up to 6 bullets)
Short answer preferred.
Do you have after-sales follow-up?
Yes
No
Short answer preferred.
If yes: how does it work?
Short answer preferred.
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Next
Offers & Seasonality
Do you run offers/promotions?
Yes
No
Short answer preferred.
If yes: Offer types
Discount %
Bundle
Seasonal
Loyalty
Promo codes
Free delivery
Other
Short answer preferred.
Peak seasons (months)
January
February
March
April
May
June
July
August
September
October
November
December
Short answer preferred.
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Next
Digital Presence
Instagram URL
*
Example: https://your-link.com
Facebook URL
Example: https://your-link.com
LinkedIn URL
Example: https://your-link.com
TikTok URL
Example: https://your-link.com
YouTube URL
Example: https://your-link.com
X URL
Example: https://your-link.com
Snapchat URL
Example: https://your-link.com
Other social URL
Example: https://your-link.com
Are you running paid ads currently?
Yes
No
Not sure
Short answer preferred.
Do you have an internal marketing team?
Yes
No
Partially
Short answer preferred.
Who approves brand/marketing materials? (Name + role + preferred contact method)
Short answer preferred.
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Next
Timeline, Budget, Priorities
Expected timeline
*
Select...
ASAP
2–4 weeks
1–3 months
3+ months
Short answer preferred.
Approx. budget range
*
Select...
Under 1k
1–3k
3–7k
7–15k
15k+
Short answer preferred.
Top 3 priorities
Logo/Identity
Messaging
Website
Social content
Ads
SEO
Photography
Video
Other
Select up to 3 options.
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Next
Uploads & Notes
Upload brand assets (Logo / Brand guideline / Product photos / Catalog / Old designs)
Short answer preferred.
Additional notes
Short answer preferred.
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