Branding Brief
Brand identity and positioning brief.
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Basics
Company name
*
Short answer preferred.
Contact person name
*
Short answer preferred.
Job title
Short answer preferred.
Email
*
Example: name@company.com
Phone/WhatsApp
*
Example: +201234567890
Website
Example: https://your-link.com
Primary market
*
Select...
EG
KSA
UAE
GCC
Global
Other
Short answer preferred.
Preferred language
Select...
Arabic
English
Both
Short answer preferred.
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Scope
What do you need?
*
Logo only
Full visual identity
Brand guidelines
Brand applications
Naming
Messaging (verbal identity)
Full rebrand
Short answer preferred.
First identity or update?
*
First identity
Update
Rebrand
Short answer preferred.
Keep elements from current identity?
Yes
No
Not sure
Short answer preferred.
If yes: what to keep
Short answer preferred.
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Next
Audience & Positioning
Business summary (2 lines)
*
Short answer preferred.
Customer type
*
B2B
B2C
Both
Short answer preferred.
Primary segments
*
Individuals
Small business
Mid-market
Enterprise
Government
Other
Short answer preferred.
Ideal customer (1 line)
*
Short answer preferred.
Top 3 customer pains/needs
*
Short answer preferred.
Why customers choose you (3 bullets)
*
Short answer preferred.
Key differentiator vs competitors
Short answer preferred.
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Voice & Messaging
Brand personality (max 3)
*
Formal
Friendly
Premium
Youthful
Practical
Innovative
Bold
Minimal
Techy
Select up to 3 options.
Tone of voice
*
Select...
Formal
Semi-formal
Casual
Short answer preferred.
3 brand keywords
Short answer preferred.
Key messages
Short answer preferred.
Words/topics to avoid
Short answer preferred.
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Visual Direction
Preferred visual style (max 3)
*
Minimal
Modern
Luxury
Corporate
Playful
Bold
Classic
Tech
Organic
Select up to 3 options.
Preferred colors
Short answer preferred.
Colors to avoid
Short answer preferred.
Logo language preference
*
Arabic only
English only
Bilingual
Not sure
Short answer preferred.
Do you have a slogan?
Yes
No
Short answer preferred.
If yes: write it
Short answer preferred.
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Competitors & References
Top competitor #1 - Name
*
Short answer preferred.
Top competitor #1 - Link
*
Example: https://your-link.com
Top competitor #2 - Name
Short answer preferred.
Top competitor #2 - Link
Example: https://your-link.com
Top competitor #3 - Name
Short answer preferred.
Top competitor #3 - Link
Example: https://your-link.com
Top competitor #4 - Name
Short answer preferred.
Top competitor #4 - Link
Example: https://your-link.com
Top competitor #5 - Name
Short answer preferred.
Top competitor #5 - Link
Example: https://your-link.com
Brand you like #1 - Link
*
Example: https://your-link.com
Brand you like #1 - Why
*
Short answer preferred.
Brand you like #2 - Link
Example: https://your-link.com
Brand you like #2 - Why
Short answer preferred.
Brand you like #3 - Link
Example: https://your-link.com
Brand you like #3 - Why
Short answer preferred.
Brand you dislike #1 - Link
Example: https://your-link.com
Brand you dislike #1 - Why
Short answer preferred.
Brand you dislike #2 - Link
Example: https://your-link.com
Brand you dislike #2 - Why
Short answer preferred.
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Next
Deliverables, Timeline, Budget
Required deliverables
*
Logo variants
Color palette
Typography
Patterns or icons
Social templates
Stationery
Brand guidelines PDF
Final files package
Short answer preferred.
Expected timeline
*
Select...
ASAP
2–4 weeks
1–2 months
Flexible
Short answer preferred.
Budget range
*
Select...
Under 1k
1–3k
3–7k
7–15k
15k+
Short answer preferred.
Approver name
Short answer preferred.
Approval SLA
Select...
24h
48h
72h
1 week
Short answer preferred.
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Next
Uploads
Upload available files
Short answer preferred.
Assets folder link
Example: https://your-link.com
Additional notes
Short answer preferred.
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