Digital Marketing

Social media has created an unprecedented opportunity for businesses to engage directly with customers and gather valuable insights for brand development. With a strong value proposition and inventive social media marketing tips implemented properly, you can reach more customers online and maintain a positive online reputation — social media management allows you to do just that.

Social media management is an aspect of social media marketing that involves creating, scheduling, and evaluating content posted across social media platforms. The Portal Agency leverage various social media management tools and platforms, such as Hootsuite and Onlypult, to monitor your social media presence and bulk-schedule online posts.

Given the growing population of consumers who encounter new brands every day via social media platforms, social media management is imperative to stay ahead of the curve. Social media management allows you to:

• Establish a unified brand.
• Take control of your online community.
• Cut down business expenses.
• Track your campaign development.
• Build up your customer relations.
• Increase your audience reach.

At The Portal Agency, we understand that social media management is an ongoing process. That is why we stay abreast of the latest trends and market developments to unlock your brand’s full potential. Our social media marketing consultants utilize the latest technologies to manage your social media accounts and configure your campaign management processes to meet your specific needs and audience demands.

Stay on top of the evolving social media landscape and generate more business. Call us now and let us get started with your social media management campaign!

Social media marketing is a critical element in staying connected with your audience. Working independently of, or side-by-side with you, we help keep your social community engaged.

Social media channels have become a major source of news and information in today’s internet-driven world. But that is not all. Social media presence is also a vital factor in search rankings and digital marketing.

Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global Web Index reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.

As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what social media marketing and its demands is. Do not make the same mistake.

Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from The Portal Agency social media marketing experts.

Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, to establish brand recognition, capture customers’ attention, and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.

A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more leads and revenue streams for your business.

SEO That Works for You. Our collaborative approach to search engine optimization balances opportunity with content to provide client partners with the performance that they need for growth.

COLLABORATION DRIVING RESULTS:

The best search engine optimization comes from understanding data – yours and ours. Internally and externally, we gather and filter every bit of intelligence. Then, balancing user experience, strategy, content, and best practices, we work collaboratively to make sure that our clients and their target audience are on the same page, speaking the same language. So, whether you are a hands-on client or prefer not to get into the weeds, your SEO is backed by real data and real experts who know your business and situation.

REACTING AND RANKING UP:

We look at SEO from every angle – editorial, e-commerce, technical, and local – and make adjustments as necessary, to ensure that our clients are as well-positioned as possible. Our SEO team works seamlessly with our clients’ internal content and creative departments when those resources are available; and solve crucial technical problems that may hinder search engine results page (SERP) growth. This responsive approach gives our client partners the flexibility they need to get maximum value from their engagement.

FINGERS ON THE PULSE:

Driving web traffic often means hitting a moving target – what worked yesterday may not always work today, or tomorrow. We have proven, tactical approaches to current search challenges like Digital Assistants and Voice SEO, Google’s continued development of SERP features and optimizing for formats like video, social media and third-party citations. You don’t have to keep up, because we do. We work to stay ahead of the curve, so whatever comes next, we’ll be ready to optimize for that, as well.

SERP SAAVY

Our aggressive approach to search engine optimization provides our client partners with the expedited search engine results page (SERP) performance that a business needs for growth. Our use of powerful tools also gives our SEO experts the ability to closely track, update and compete for increasingly invaluable schema driven SERP features like the Google Local Pack, Local Teaser, Knowledge Card, Featured Snippet and more.

An SEO Company That Gets It

Let’s face it. You know what you need but you just don’t know how to get it. Our SEO specialists hear that over and over from SEO clients who contact The Portal Agency.

You’re likely here because of one or more of the following reasons:

• Your website isn’t being found online.
• Your website traffic has diminished recently, and you don’t know why.
• Suddenly, your volume of incoming calls and leads has declined.
• You’re starting a new website and want to ramp up new business quickly.

If any of these four pain points ring a bell, rest assured, you’ve come to the right SEO company. There’s a reason why The Portal Agency is currently serving hundreds of SEO clients and providing optimization solutions to answer Google’s ever-changing algorithm.

Providing SEO Solutions to Solve Your Problems: Our Passion is Growing Your Online Business

For more than 10 years, we’ve been providing SEO solutions for businesses wanting to expand their online presence, increase leads and grow their revenue. Our tried-and-true SEO techniques and practices have resulted in many success stories for clients.

Our Portal Agency SEO Services optimize your website to help it become more recognizable by search engines. We will perform necessary updates such as installation of a sitemap and meta description tags, incorporating more search engine friendly URLs, fixing broken links, and optimizing site performance.

In today’s increasingly competitive digital world, search engines have become an indispensable utility across industries and institutions, including digital marketing, healthcare, education, and eCommerce. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.

Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.

Ready to start your SEM advertising campaign? Our search engine marketing agency explains the significance of search engines in SEM and how your business can use them to speed up your customers’ buying process. Learn more about search engine advertising and improve your marketing effectiveness in no time!

The digital marketing tides are shifting, and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with The Portal Agency’s PPC management services.

Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.

Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.

If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.

There are billions of Google searches every day. With Google Search Ads, you can advertise your business and services directly to your audience by selecting keywords for your ads that customers use in their search queries. You pay to have your ads shown before the organic search results. Google Search Ads are easy to set up and manage, never exceeding your budget limitations.

We offer search engine optimized, quality content writing services.

Here are some content marketing facts that you should know:

• Small businesses with blogs get 126% more lead growth than small businesses without.
• Content marketing is the second most successful lead generation tactic (second only to email marketing).
• Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

Content marketing is clearly an incredibly important part of any online strategy. That’s why with The Portal Agency, you’ll get content that’s optimized for search engines and your website visitors.

Need to write content for your website and meet deadlines? Delegate those tasks to The Portal Agency content team instead.

Our content creation process

While we know how to target search engines and the Internet community, you know your customers best, so we want you to be involved as much as you wish as we write your content.

• You will have access to a dedicated Content Specialist, and can be in regular contact, giving them instructions, checking on their progress, asking any questions, and requesting any revisions you’d like to see.
• Fill us in on your ideal consumer, and how you want them to feel when they visit your site and start reading the content. The Portal Agency can even develop personas of your targeted clients.
• You can choose the tone and phrasing of the content visitors will be reading. Whether you want it to be light-hearted or formal, business-like or casual, we can fit our writing style to your needs.
• You can review the content as much, or as little, as you wish. We’re confident in our writing skills and know we’ll provide you with content that is appealing to both search engines and people. Of course, the final approval is yours to make, and if there is anything you don’t like or want to add, just let us know and it will be done!

Let us know if you want tailored, quality content writing services for your website. We can get you a free quote right now.

Influencer marketing to leverage the trust & credibility of the Internet’s inner circle.

Influencer marketing puts your brand in front of a captive audience that already loves and respects the messenger.

Gain the attention and trust of a new audience quickly and easily.

Your customers all have someone they respect, look up to, and idolize. With our database of over 1,000 influencer connections, we’re guaranteed to know some of them.

Get these heavyweight social influencers fighting in your ring without selling your soul or giving up creative control.

Plus, unlike an ad in a magazine, you can see exactly how many people saw it, liked it, and double-tapped it.

Email marketing strategies & automations to increase sales from your list. Get full-service email marketing strategy and implementation that consistently and reliably churns out ROI.

Send your customers the only marketing emails they’ll want to read.

Day in, day out, your customers are flogged with marketing emails all clawing for their attention. And where do most of them go? To the void of “unreads”. Or the trash. But it doesn’t have to be that way for yours.

If done right, email marketing can pull in an average ROI of 122% according to an eMarketer study. But “doing it right” is tough.

Luckily, you don’t need to know the difference between an “ugh, next” email and an “uh – YES” email. Because we do.