Media Production Brief – The Portal Agency

Basics

Company name * Short answer preferred.

Contact person name * Short answer preferred.

Job title Short answer preferred.

Email * Example: name@company.com

Phone/WhatsApp * Example: +201234567890

Website/social links Example: https://your-link.com

Primary market *

Short answer preferred.

Content language *

Arabic English Both

Short answer preferred.

Campaign/Project name Short answer preferred.

Production Scope

Content type *

Video ad Social reels Brand video Motion graphics Photography Event coverage Interviews Product shoot Other

Short answer preferred.

Primary objective *

Awareness Sales Leads Product launch Service explainers Employer branding Trust building Other

Short answer preferred.

Expected outcome Short answer preferred.

Target platforms *

Instagram TikTok YouTube Snapchat LinkedIn Facebook X Website

Short answer preferred.

Desired duration *

Short answer preferred.

Aspect ratios/formats

9:16 1:1 16:9

Short answer preferred.

Target Audience

Age range Short answer preferred.

Gender

Male Female All

Short answer preferred.

Locations/cities Short answer preferred.

Interests/behaviors Short answer preferred.

Business type

B2B B2C Both

Short answer preferred.

Message & Script Inputs

One-line concept * Short answer preferred.

Key messages (max 5 bullets) * Short answer preferred.

Desired viewer feeling *

Inspired Trust Urgency Excited Safe Premium Curious Other

Short answer preferred.

Call-to-action * Short answer preferred.

Do you have a script?

Yes No Partially

Short answer preferred.

If yes: upload/share script link Example: https://your-link.com

Must-include info Short answer preferred.

Restrictions / prohibited claims Short answer preferred.

Creative Direction & References

Specific concept in mind?

Yes No Not sure

Short answer preferred.

Reference you like #1 - Link Example: https://your-link.com

Reference you like #1 - Why Short answer preferred.

Reference you like #2 - Link Example: https://your-link.com

Reference you like #2 - Why Short answer preferred.

Reference you like #3 - Link Example: https://your-link.com

Reference you like #3 - Why Short answer preferred.

Reference you dislike #1 - Link Example: https://your-link.com

Reference you dislike #1 - Why Short answer preferred.

Reference you dislike #2 - Link Example: https://your-link.com

Reference you dislike #2 - Why Short answer preferred.

Brand guidelines available?

Yes No Not sure

Short answer preferred.

Must-show elements Short answer preferred.

Locations, Talent, Logistics

Shoot location *

Client premises Studio Outdoor location Remote Not sure

Short answer preferred.

Indoor or outdoor?

Indoor Outdoor Both Not sure

Short answer preferred.

Location details Short answer preferred.

Talent needed?

Yes No Not sure

Short answer preferred.

Talent type

Men Women Kids Hand model Voice over Presenter Other

Short answer preferred.

Who provides talent?

Client Agency Shared

Short answer preferred.

Products/samples to prepare?

Yes No

Short answer preferred.

Suggested shoot date #1 Short answer preferred.

Suggested shoot date #2 Short answer preferred.

Deliverables

Deliverables *

Final video Multiple cuts Still photos Thumbnails Subtitles Music-free version Project files (if agreed)

Short answer preferred.

Number of videos/versions * Short answer preferred.

Video language *

Arabic English Both

Short answer preferred.

Subtitles/on-screen text needed?

Yes No

Short answer preferred.

Revision rounds expected

Short answer preferred.

Usage Rights & Licensing

Usage channels *

Organic social Paid ads Website In-store screens TV Other

Short answer preferred.

Usage duration *

Short answer preferred.

Usage territory

Local GCC Global

Short answer preferred.

Licensed music/assets available?

Yes No Not sure

Short answer preferred.

Legal/approval constraints Short answer preferred.

Deadlines, Budget, Approvals

Final delivery deadline * Short answer preferred.

Campaign/event date Short answer preferred.

Budget range *

Short answer preferred.

Approver name * Short answer preferred.

Approval method

Short answer preferred.

Approval SLA

Short answer preferred.

Uploads

Upload: logo/brand assets Short answer preferred.

Upload: brand guidelines Short answer preferred.

Upload: product photos/catalog Short answer preferred.

Upload: script/notes Short answer preferred.

Assets folder link Example: https://your-link.com

Additional notes Short answer preferred.