Al Andalus Electrical Solutions
Al Andalus is a limited partnership company that leads lighting manufacturers by serving both the installation and distribution markets in the construction field in Egypt.
They needed us to set their position online as a manufacture that provides the market with innovative & effective lighting solutions with world-class products. Our strategy started from web development to create a user-friendly online store to display their products. The next phase was spreading them on different social media channels due to the suitable customer profile.
We started this phase by targeting cooperates through LinkedIn by generating content that reflects their functionality and durability. The second profile was individuals with an interest in interior design or planning to have a new home. We targeted this profile through Instagram and Facebook with highly engaging content and appealing visuals.