Apotec bay is a botanical hub that installed Supercritical Fluid Extraction (SFE) technology in their plants for the first time in Egypt and the MENA Region. They also provide a range of services including, contract extraction and laboratory analysis.
We cooperate with Apotec bay to set them as a market leader in the MENA region and the world. We start our strategy by defining 2main customer profiles that will receive their products directly & indirectly. The first profile was (B2BMarketing) including, Flavor houses, food & beverage, Cosmetics, Nutraceutical, and Pharmaceutical manufacturers. We targeted this profile through LinkedIn as potential customers.
The second profile was the end-user who will consume products that includes Apotec extracts. This profile focused on users who have an interest in a healthy lifestyle. We use Facebook and Instagram to make a trust-based relationship with the audience though informative awareness content and attractive branded visuals.