EVA Pharma is one of the leading branded generic pharmaceutical manufacturers in the EMEA region. We use our marketing tools to make 2different social media marketing branded-strategies for 2new products.
(Limitless C-zinc original) was the first product that we set a special strategy. We targeted many profiles of users as all family members can use this product to enhance their immune systems. One of the role customer profiles was pharmacists and specialists with medical interests. Using the global trend of the corona pandemic, we create engaging content and target our customer profiles accurately through paid ads.
The second strategy went for (NRG10) as a highly concentrated energy drink. Here, we targeted 3types of customers profiles that include male & female athletes, youth in education stages, and workers for long hours. We depended on those specific interests to set every step in the strategy through written content and visuals.