In a digital age, having an online presence becomes extremely essential regardless of the business size. This is because an online presence not only gives you an estimate of how many customers view your products and services online, but it also ensures a long-lasting relationship with your customers, creates a brand identity, eases marketing processes and helps to connect with your potential audience.

This online business presence is made accessible primarily through websites and social media platforms such as Facebook and Instagram and many other channels. Product information is showcased in the form of graphics, videos and interactive webpages which the customers can access at all times making it easier for them to have real-time access to your business.

Online marketing not only aids customers in their shopping or online surfing experiences but have been proved successful in creating and executing impactful marketing strategies in a number of ways:

1. Better accessibility:

Having an online presence makes the company and its information available to customers all over the world at any time that suits them. This increases the chances of potential customers coming across your products and services and if you successfully attend to your potential customer’s needs then bam!! you have earned a new customer! In addition, being on multiple social media platforms helps boosts the company’s SEO, further adding to the customer pool of the company.

• Brand identity:

The way you portray your company on the internet will also become an integral part of your company’s identity and will be something that the company is always associated with. For example, Apple Inc. is known for its simplistic designs in their products which is further extended to their website’s design and layout. Therefore, an online presence gives you creative, innovative, and exciting ways to market your products and services.

• Encourages engagement:

Digital marketing allows for greater options in how you interact with your audience, it gives you multiple tools that cater to specific age groups and customers. For example, a company that wants to showcase aesthetic photographs of their products can utilize both their website and Instagram, a social media platform specifically used for photo sharing. Moreover, an online presence ensures that the geographical distances are minimized to the least ensuring maximum customer participation.

All in all, having an online presence through any medium can help the business to influence the purchasing decisions of millions of customers worldwide.

You must be wondering about the costs of such a marketing strategy by now. According to a survey, for a medium-sized company, the average cost is $30,000 per year for online social media presence which is not that costly as compared to the conventional marketing costs which average around $5 million. Therefore, online marketing strategies is the most cost-effective method to reach a mass audience.

The Portal Agency is one of the digital marketing leaders, it has a perfect experience and helps you to increase your profit through encouraging the engagement, gaining more leads, making ads and many different tools just to achieve your target and exceed it!

Portal agency also offers a comparable package with high-quality work!

We’ve projects with different industries like e.g.” pharmaceutical, real estate, travel agencies, clinics, MMA and sporting, …etc.” So, if you want to get a benefit from Portal’s services and want to learn more or to discuss your project just Call us at these Numbers or request a quote.

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