While various brands and industries depend on WhatsApp as an essential communication channel, META blew a new announcement with the new year.
“WhatsApp starts charging for business conversations Starting from February 1st, 2022”.
Whatever the niche or the size of your business, you will be affected by this new update. As many brands started using WhatsApp conversations as the main feature to improve Customer Care or Conversational Commerce.
To determine the effect that it will have on your business revenue in the future, let’s take a breath and go to a deeper point in this subject.
What is the basis of pricing in business conversations?
WhatsApp Business API conversations are divided into two main categories that are priced differently:
- User-initiated, like customer care and general support inquiries.
- Business-initiated, like post-purchase notifications.
Every business will be charged per conversation or session which is measured in 24-hour starting from whenever the first message from a business is delivered.
This is not the end; WhatsApp is also offering some free options that would help in building a connected community with your customers before having to pay:
- The first 1,000 conversations each month will be free. These Free tier conversations are business-initiated or user-initiated.
- The first conversation that started from using (CTA) call to action buttons ad for WhatsApp or Facebook is free of charge. It can only be a user-initiated conversation.
Also, the pricing rate will modify by the market (country or region). This process will be based on the user’s phone number. The business-initiated conversation will be surely higher-priced than user-initiated ones.
Despite these updates, WhatsApp is an indispensable tool for any business to improve Customer Satisfaction, decrease costs, and achieve growth in their revenue. This situation will impose some updates and enhancements to your digital strategy to keep your business on track. If it sparks your interest, it will be a great chance to benefit from our digital marketing services in THE PORTAL agency.