A blog is a brand’s voice. It ensures authority and visibility which enhances the credibility of the brand.

The relevance of blogging in the current marketing scenario especially ‘social media marketing’ is more or less a debatable subject. Whether it is a small enterprise or a blooming multinational company, blogging is a connecting bridge between you and your target audience.

If you don’t have a blog already, these reasons will surely get you to start one right away.

Let’s dive into the advantages of blogging:

• Trust

The way your blog appears is the way you develop content and this can become the brand’s personality. To make your blogs stand out in the world of zillion websites, it should possess clarity about the features of your brand/business. Through this, your readers will be able to develop a deeper bond with you. It will make you a ‘transparent’ brand that they would love to deal with. 

• Add value to the customer experience

People don’t follow overly sales oriented brands. There are no interesting stories from a bunch of sales posts.

The experience of your customers should be of the utmost priority to you. If they like the benefits and services your brand provides, they will spread a good word about the brand. This will build interesting stories and attract more audience towards your brand.

• Rank higher in search engine results

Search engine optimization (SEO) is more than just ranking. It is a long-term tactic to make your business visible above your competition. There are a different ways to do that. Running a blog in itself can make you searchable. It ensures presence in the competitive market especially if your brand is young and fairly unknown. To increase traffic towards your website, posting quality content frequently is the key.

• Blogs provide a platform for users to leave feedback and opinions.

Blogging is also a great way for customers to leave comments about your business. Because of the easy availability of blogs on a brand’s website, blogging has become an extension for customers to learn more about their preferences.

The benefits of blogging don’t just stop with you having a blog on your website. For your brand to bloom and make its way to the top by dodging your competitors, a high-quality active blog is a ‘must follow’ tactic.

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