Overview
Client:
Signature Juice
Industry:
F&B – Juices & Beverages
Region:
Saudi Arabia & Bahrain
Services:
Branding - Digital marketing - Media production - web development - app development - advertising
About Signature
Signature Juices is a Saudi brand specializing in unique, handcrafted juice mixtures made from high-quality and sometimes unexpected fruit combinations. The brand focuses on:
1. Fresh, premium ingredients
2. Creative “fusion” recipes
3. A lifestyle built around health, taste, and fun
Signature has grown from a local favorite into a multi-branch brand with 70+ locations across Saudi Arabia and an expansion into Bahrain, serving juices, coffee, and light food.
70+ locations
across Saudi Arabia &
Bahrain
The Challenge
Despite strong offline popularity, Signature was competing in a very crowded F&B market and facing several issues:
1. Low public awareness outside existing customers
2. Low sales growth compared to the brand’s potential
3. Weak online presence – limited social performance and no effective website
4. Outdated branding and logo that didn’t reflect the brand’s energy
5. A mobile app with poor UX/UI, not aligned with user needs
6. Online reviews and conversation shaping the brand’s reputation without a clear, proactive narrative
Signature needed more than a new logo. They needed a full brand and digital ecosystem that could turn awareness into repeatable sales.
Objectives
Together with Signature, The Portal Agency set clear goals:
1. Reposition the brand as a modern, premium, and playful F&B leader.
2. Build a digital ecosystem (brand, website, app, social, CRM) that works as one engine.
3. Increase sales and market share across both online and offline channels.
4. Grow and engage the customer base, not just in branch but across digital touchpoints.
Our Strategy
Signature partnered with The Portal Agency to lead a comprehensive transformation across brand, digital, and performance.
Rebranding & Visual Identity
Position Signature around a distinctive concept “Signature Fusion The Art of Fusion” and build a visual system that is modern, bold, and instantly recognizable.
Digital Transformation
Redesign the website and mobile app to be user-friendly, fast, and conversion-oriented, with loyalty and gamification at the core.
Always-On Performance Marketing
Launch and optimize integrated campaigns across Instagram, Snapchat, TikTok, and Google, supported by strong content and precise audience targeting.
Promotions & CRM
Use monthly and weekly offers, WhatsApp marketing, and 24/7 customer support to drive orders, repeat purchases, and retention.
Rebranding & Visual Identity
The Portal Agency created a new brand platform anchored in “Signature Fusion – The Art of Fusion.”
We:
- Designed a fresh visual identity, including an updated logo and a modern color palette.
- Developed a geometric design language with abstract fruit shapes that communicates freshness, creativity, and sophistication.
- Rolled the new identity out across:
- Social media and campaign visuals
- Packaging and menus
- In-store environments and signage
MRS. BLUEBERRY
MRS. pomegranate
cirtus ballerina
MR. banan
Digital Experience: Website &
Mobile App
We rebuilt Signature’s digital experience from the ground up
Website
- Created a conversion-focused website with clear navigation and a strong brand story.
- Optimized product presentation and menus to make discovery and ordering intuitive.
- Ensured the experience is mobile-first, fast, and aligned with campaign traffic.
Mobile Application
- Redesigned the app UX/UI to be simple, engaging, and visually aligned with the new identity.
- Added interactive features, loyalty points, and gamified elements to reward repeat purchases.
- Integrated push notifications and offers to support campaigns and retention.
Always-On Marketing & Social Media
Our performance team at The Portal Agency implemented a multi-platform, always-on strategy:
Launched and optimized campaigns on Instagram, Snapchat, TikTok, and Google to:
- Build broad awareness
- Drive traffic to branches, website, and app
- Retarget engaged audiences and recent buyers
Produced media content and creatives (videos, statics, story formats, UGC-style assets) tailored to Signature’s tone and visual language.
Structured the work by quarters:
- Q1: Multi-platform launch, audience discovery, and brand awareness
- Q2: Data-driven optimization, stronger retargeting, and promotional pushes
- Q3: Introduction of weekly offers and new items (such as Acai), boosting excitement and urgency
- Q4: Focus on loyalty, retention, and local visibility, including Google Business Profiles for all branches
This approach turned marketing into a continuous growth engine, not isolated campaigns.
Promotions, CRM &
WhatsApp
To move from interest to action and keep customers coming back, we:
- Introduced monthly and weekly offers to stimulate demand and create reasons to visit or order again.
- Built and nurtured a customer list with repeat-purchase incentives and exclusive benefits.
- Leveraged WhatsApp as a direct marketing and support channel for:
- Broadcasting offers
- Handling inquiries
- Strengthening the relationship with loyal customers
- Implemented 24/7 customer support to improve satisfaction and reduce friction at critical moments.
Results & Impact
Over the course of our partnership, Signature transformed from a strong local brand into a high-performing, data-driven business with a clear digital engine.
Business Impact
+400% increase in total sales compared to the initial baseline
+35% growth in market share, strengthening Signature’s position against competitors
Significant uplift in offline traffic to physical branches
Brand & Awareness
+300% increase in brand ad recall
+220% increase in profile visits and brand interactions
80K+ new followers across social platforms
Strong, consistent brand recognition driven by the new identity and content system
Customer Engagement
85% customer retention rate, supported by loyalty features, offers, and CRM
Higher engagement rates across campaigns and social content
Customers are more actively engaging with the brand online and in-store
By The Numbers
400%
total sales
35%
market share
300%
brand ad recall
220%
profile visits
80K+
new followers
85%
customer retention